Message Matters Most

Note: Price increasing soon.

I've helped 120+ companies craft crisp messaging that led to serious growth.

But it's not because I'm talented.

It's because I have a Messaging Clarity System.

It usually costs thousands...

but now you can access this system,

with 9 snappy, example-packed video lessons,

and the "epiphany-inducing" workbook,

for a (very) low price.

If you just follow the steps,
you'll have the exact words to use across:
Sales
Content
Marketing

All carefully crafted to convey your value quickly & simply - without losing the details that set you apart.

Because if what you sell actually works... then your message matters most.

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"The course is FULL of valuable marketing insight.

It’s extremely to-the-point and easy to follow.

I really appreciate how quickly I could apply Alex’s knowledge.

I’m now crystal clear on who I’m targeting, how I can speak to their needs, and how to position my business.

Plus I have an incredibly good first draft for the copy I can use on my landing page.

I feel like this course let me skip past hours reading marketing books and get straight to a core message.

If you don’t know how to talk about your business to customers, this course will help you do that."

Derek Lieu

Video Game Trailer Editor, Course Creator

When it comes to marketing, copywriting, and branding, my entrepreneurial confidence tends to go out the window.

And as a service-based solopreneur, my confidence is everything.

This course helped me in three specific ways:

1. I got to identify the needs of my target clients by clarifying my market.
2. I used this clarity to focus my language and the information I share.
3. I crafted a pithy message that’s exactly on-brand for me and my work, and I’ve been having great fun and getting great results with this message already.

Since marketing / storytelling can feel ambiguous or overwhelming at times, it can be difficult to get a whole team to align on how to approach and test different methods.

This course brought order and concrete learnings that were helpful for me personally, and gave me the right language and tools to be able to effectively communicate with the rest of our marketing team on.

I would recommend this to anyone looking to communicate a message to an audience – the principles shared here apply not only to marketers but really anyone who is looking to share their point of view, or a company’s point of view.

The course digs into WHY these methods work, which at its core is understanding how humans work.

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Who is this for?
This is for entrepreneurs, marketers, copywriters, and freelancers who want the shortcut to marketing that works consistently.

It’s best suited for those who are selling a product or service that solves a problem – but those selling luxury goods will get (almost) as much value from it.
What will I learn?
You’ll learn how to find the best angle for your content, your products/services, and your brand as a whole, so that your marketing resonates with your customers.
Is this advanced or beginner-friendly?
Both.

I’ve designed this course to be a launchpad for beginners and a jetpack for the pros.
It's only take 84 minutes? That seems too short...
Version 1 of this course was over 5hrs.

I hated it.

So I ruthlessly trimmed the fat to strike the prefect balance of insights, examples, and explanations.

Now, it's easily the best thing I've ever built.

So the video content runs for 84 minutes.

But you should carve extra time to complete the exercises in the workbook as you go.
Most courses are like $1,000 - $5,000 ... why is this so cheap?
Two reasons:

1: This isn’t being made on a yacht, or even in a production studio. Just me, in my office, sharing what works. I’m not promising private jets – just a rock solid system that gets results.

2: (And this is the more selfish reason…) I want to give you 50x the value over what you pay, so that if I create another product in the future, you’ll strongly consider buying it.
Will you give me feedback on my work?
Yes! When you add in The Audit From The Expert, we’ll go over your Message Matters Most Playbook & review 1 marketing asset of your choosing (homepage, landing page, email, social post, etc.)
Do I need to be good at copywriting?
Not. At. All.

Inside this course you'll discover that 95% of strong copywriting is just having something worth saying in the first place.

And this course will give you that something, plus the fill-in-the-blanks templates so you can say it right, every time.
But I hate online courses.
Same.

Most online courses are shockingly expensive and needlessly long.

That’s why I’ve built this course to be what I want a course to be - quick, affordable, and actionable.

For the last 12 years I've been in the lab, challenging the "best practices" of marketing, and figuring out what actually works - and what's just fluff.

In 2020, I started sharing these insights across TikTok - soon gaining over 100,000 followers (despite only posting 1 - 4 times a month).

Since then, I've directly helped 90+ businesses - from solo startups to multi-national firms - drive transformational results just by using different words to better describe what they sell.

Here's what I've discovered:

The lack of a differentiated message prevents your marketing from working.

And if your marketing doesn't work, neither does you business.

So (assuming your product isn't a scam) your message is the asset that holds the greatest leverage for both sustainability & growth.

Therefore ... your message matters most.

Every business's message is different.

This course will uncover yours.

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