Message Matters Most

Some businesses suffer from lack of messaging:

"We do SEO for local businesses!"

Most businesses struggle along with weak messaging:

"SEO is crucial for local businesses!"

But thriving businesses know to develop strong messaging:
"You shouldn't have to wait 3 months to know if your local SEO strategy is working."

Because the world's best copywriting can't make weak messaging strong.

After all, copywriting only works if you have messaging worth writing copy about.

This course gives you the system to generate differentiated messaging that grabs attention - and holds it.

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I've helped 200+ companies find and implement messaging that led to serious growth.

But it's not because I'm talented.

It's because I have a Messaging Clarity System.

It usually costs thousands, but now you can access this system, with 9 snappy, example-packed video lessons, and the "epiphany-inducing" workbook, for a (very) low price.

If you just follow the steps, you'll have the exact words to use across:
- Sales
- Content
- Marketing

By the end, you'll discover that if you have strong messaging, your copy almost writes itself.

And that's why your message matters most.

When it comes to marketing, copywriting, and branding, my entrepreneurial confidence tends to go out the window.

And as a service-based solopreneur, my confidence is everything.

This course helped me in three specific ways:

I got to identify the needs of my target clients by clarifying my market.
I used this clarity to focus my language and the information I share.
I crafted a clever message that’s exactly on-brand for me and my work, and I’ve been having great fun and getting great results with this message already.

"The course is FULL of valuable marketing insight.

It’s extremely to-the-point and easy to follow.

I really appreciate how quickly I could apply Alex’s knowledge.

I’m now crystal clear on who I’m targeting, how I can speak to their needs, and how to position my business.

Plus I have an incredibly good first draft for the copy I can use on my landing page.

I feel like this course let me skip past hours reading marketing books and get straight to a core message.

If you don’t know how to talk about your business to customers, this course will help you do that."

Derek Lieu

Video Game Trailer Editor, Course Creator

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Yes, please send me marketing emails!

If you're an entrepreneur and you haven't taken Massage Matters Most, what are you even doing with your life?

But seriously, Alex teaches you how to differentiate and master your messaging so it practically does the selling for you.

And don’t miss the chance to grab a 1:1 spot with Alex before he’s booked solid. His real-time feedback is absolute gold.

This course should be a prerequisite for every entrepreneur.

Before the course, I had a vague idea about my messaging and felt a bit lost talking about what I do. Now I have a clear lens to communicate every single piece of my marketing and sales.

Alex consistently shows how it should be done on every platform, and his course is no exception.

I’ve taken a lot of courses over the years (and abandoned my fair share). Alex’s quick, engaging, and example-packed videos make finishing a breeze.

If you’re posting on LinkedIn as a business owner, this course is a must and will help you nail your POV.

Since marketing / storytelling can feel ambiguous or overwhelming at times, it can be difficult to get a whole team to align on how to approach and test different methods.

This course brought order and concrete learnings that were helpful for me personally, and gave me the right language and tools to be able to effectively communicate with the rest of our marketing team on.

I would recommend this to anyone looking to communicate a message to an audience – the principles shared here apply not only to marketers but really anyone who is looking to share their point of view, or a company’s point of view.

The course digs into WHY these methods work, which at its core is understanding how humans work.

Who is this for?
This is for entrepreneurs & marketers who want the shortcut to messaging that works consistently.

It’s best suited for those who are selling a product or service that solves a problem – but those selling luxury goods will get (almost) as much value from it.
What will I learn?
You’ll learn how to find the best angle for your content, your offer, and your brand as a whole, so that your marketing resonates with your customers.
Is this advanced or beginner-friendly?
Both.

I’ve designed this course to be a launchpad for beginners and a jetpack for the pros.
It's only take 84 minutes? That seems too short...
Version 1 of this course was over 4hrs.

I hated it.

So I ruthlessly trimmed the fat to strike the prefect balance of insights, examples, and explanations.

Now, it's easily the best thing I've ever built.

So the video content runs for 84 minutes.

But you should carve out extra time to complete the exercises in the workbook as you go.
Most courses are like $1,000 - $5,000 ... why is this so cheap?
Two reasons:

1: This isn’t being made on a yacht, or even in a production studio. Just me, in my office, sharing what works. I’m not promising private jets – just a rock solid system that gets results.

2: (And this is the more selfish reason…) I want to give you 50x the value over what you pay, so that if I create another product in the future, you’ll strongly consider buying it.
Will you give me feedback on my work?
Yes. When you add in The Audit From The Expert, we’ll go over your Message Matters Most Playbook & review 1 marketing asset of your choosing (homepage, landing page, email, social post, etc.)
Do I need to be good at copywriting?
Not at all.

Inside this course you'll discover that 95% of strong copywriting is just having something worth saying in the first place.

And this course will give you that something, plus the fill-in-the-blanks templates so you can say it right, every time.
But I hate online courses.
Me too.

Most online courses are shockingly expensive and needlessly long.

That’s why I’ve built this course to be what I would want a course to be - quick, affordable, and actionable.

For the last 12 years I've been in the lab, challenging the "best practices" of marketing, and figuring out what actually works - and what's just fluff.

In 2020, I started sharing these insights across TikTok - soon gaining over 100,000 followers (despite posting just 1 - 4 times a month).

Since then, I've directly helped 200+ businesses - from solo startups to multi-national firms - drive transformational results just by using different words to better describe what they sell.

Here's what I've discovered:

The main thing preventing your marketing from working isn't algorithms, or imagery, or even copywriting.

It's the lack of a compelling point-of-view.

In the era of thought leadership, if no one cares about what you have to say, no one will care about what you have to offer.

So, your central message is the asset that holds the greatest leverage for cut-through & growth.

Therefore ... your message matters most.

Every business's message is different.

This course will uncover yours.

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